Charles and Keith, the brand synonymous with style and accessibility, has unveiled its first-ever flagship store in its home city, right in the heart of the iconic Jewel Changi Airport. You will be able to find Jewel-exclusive bag designs, hot stamping machines that allows you to personalise your latest buy, as well as feature displays made from recycled solid surface materials. Other locations with Charles & Keith flagship stores include in Gangnam in Seoul, South Korea and Shibuya in Tokyo, Japan.
Established in 1996, Charles & Keith has grown from a humble local brand to a global fashion powerhouse. With presence in over 30 countries worldwide, the brand is popular with modern, fashion-conscious women who appreciate quality and trendiness without breaking the bank.
While Charles & Keith has had a store in Jewel since its opening in 2019, this new flagship is a game-changer. Spanning an impressive 2,360 square feet, it’s the largest Charles & Keith store in Singapore to date. There are more than 20 Charles & Keith stores in Singapore, with one in each of Changi Airport’s terminals.
The interior of the new Charles & Keith flagship store at Jewel is both sleek and inviting with its wide storefront and modern design.
Charles & Keith stores typically exude a modern, minimalist aesthetic with clean lines, open spaces, and a neutral colour palette, and the Jewel flagship store epitomises this design principle.
Sustainability meets style - Charles & Keith's commitment to eco-friendliness is evidenced in the store's design that utilises recycled materials.
In line with its commitment to sustainability, you’ll also find several eco-conscious elements in its design concept. The store incorporates recycled materials, such as recycled glass crafted from glass waste from Singapore and ceramic tiles regenerated from ceramic waste.
Personalise your bags and accessories with this new hot stamping machine, only available at the Jewel Charles & Keith flagship store.
A highlight of this flagship store is range of personalisation services available. It's the first Charles & Keith store in Singapore to have a hot stamping machine, allowing customers to add a personal touch to bag straps, luggage tags and card holders. The service is free of charge if you have purchased an item from the store.
You can also further customise your bags with charms, bag straps, and trinkets at this personalisation bar. Whether you’re shopping for yourself or buying a gift, you’ll create unique, one-of-a-kind pieces with these personalisation options.
Take home this Jewel-exclusive find – a stylish hobo bag that will elevate your everyday style.
Exclusive to the Jewel flagship store, shoppers can find a unique bag style that is not available anywhere else. The Maisy Ruched-Handle Hobo Bag (S$75.90), available in two colours – stylish black and classic oat, is a half-moon shape everyday bag with a distinctive ruched handle and knotted details.
Look out for opening specials like this customisable luggage tag that is exclusive to the Jewel store.
Along with the flagship store’s grand opening, Charles & Keith is offering exciting perks for its early shoppers. Be among the first 100 customers to make a minimum purchase of S$250 and receive a complimentary personalised luggage tag, where you can stamp your name or initials on it. From 1 to 21 August, there’ll also be a photobooth for you to snap a memorable photo with your fellow shopaholic friends and family, if you spend a minimum of S$50.
This stunning new space, coupled with exclusive offerings and personalised services, is sure to become a must-visit shopping destination for fashion enthusiasts and travellers alike. Don’t miss it the next time you’re heading to Jewel!
Charles & Keith flagship store
Location: Jewel Changi Airport, #B1-237/238
Opening hours: Opens daily from 10:00am to 10:00pm
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